Dallas Veterans Business
06Sep

Dallas Veterans Business “Morning Formation” for Friday, September 8, 2017

Dallas Veterans Business “Morning Formation” is now meeting at the Cafe Express in Mockingbird Station at the NE corner of Mockingbird and Central, with tons of free parking.  I invite you to join us for the 7 AM Muster, 7:30 Fall-in, Pledge of Allegiance, Star Spangled Banner, Group Introduction, Sound Offs, followed by the 5-minute presentation, the 20-minute presentation, Bravo Zulus, announcements, and the meeting adjourned by 8:30 AM.

We are a veteran and patriot networking group with an attitude, “see the hill, take the hill,” we believe brevity is the soul of wit, and I usually begin the meetings with my admonition “Be bold, be brief, or be gone!” You can register to attend at https://www.meetup.com/Dallas-Veterans-Business-Morning- Formation/events/242308434/

Our twenty-minute speaker this week is Yolie Molina. She has worked in the banking and financial industry for more than 25 years, and with LiftFund over 4 years, as a Loan Officer, Market Manager and Sr. Business Development Officer. The loan programs of the LiftFund are extremely important to veterans interested in starting or growing a business. The LiftFund, based in San Antonio, is the largest micro-lending agency in America. They have a variety of loan products that range from $50,000 to $5,000,000. Their loan terms are more favorable than a bank, enabling a startup business the option for better chances of financing than going to a bank. You need to be there to hear this stuff.

A video featuring Jim Reid of Momentum Texas, Grant Seabolt, Colonel US Marine Corps (retired,) Principal of the Seabolt Law Group, and founder of the Veterans Business Morning Formation in 2010, follows:

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Ken Brock, a member of the Friday Veterans Business Formation, did this excellent video, and he can be contacted at krbrock@airmail.net.
Hope to see you on Friday morning! – Let’s have all hands on deck.

For more information, contact Grant Seabolt, Founder, Dallas Veterans Business Morning Formation and Colonel, US Marine Corps (retired) at grant@seaboltlaw.com

More Information on Dallas Veterans Business “Morning Formation”

Every Friday from 7am – 8:30am at Café Express, 5307 E. Mockingbird Ln, Dallas, TX

Order of Business ($2 donation requested):

  • 0700 – Muster (Arrival and pre-meeting networking) Pay your $2.00 and Leave a Business Card
  • “No Screens” Policy – At 0730, turn off all PDAsas, smart phones, etc.
  • 0730 – Fall-In (Take seats), followed by:
    Remarks by Colonel Grant Seabolt, US Marine Corps (retired), group purpose, and attitude
    Sound Offs (30-second elevator pitches)
    5-minute Spotlight and Speaker
    Bravo Zulus/Attaboys/ Thank-yous
    Announcements
  • 0830 – Fall-Out (Conclusion, followed by post-meeting networking)
  • Next Steps: One on one meetings to begin the process of serious networking

Please come join us every Friday from 7am – 8:30 am to meet veterans and patriots and get information that can help you grow your business.

You can register to attend at: https://www.meetup.com/Dallas-Veterans-Business-Morning- Formation/events/242308434/

29Aug

Social Media Posts Ideas for September 2017 Calendar

September 2017 Social Media post ideas are perfect for the small business owner struggling with what to share today. Whether it’s Labor Day or the now infamous, World Rabies Day (Ew), every day has something to celebrate online.

Just log onto Twitter, and quickly scan what’s trending on the left-hand side of the screen. There is always some obscure holiday trending!

So what do we have:

4: Labor Day #LaborDay

National Wildlife Day #NationalWildlifeDay

5: International Day of Charity #CharityDay

6: Read a Book Day #ReadABookDay

8: Stand Up To Cancer Day #KissCancerGoodbye

International Literacy Day #LiteracyDay

10: National Grandparents Day #NationalGrandparentsDay

11: National Day of Service #911Day

12: National Day of Encouragement #DayOfEncouragement

National Video Games Day #NationalVideoGamesDay

19: Talk Like a Pirate Day #TalkLikeAPirateDay

21: International Day of Peace #PeaceDay

Miniature Golf Day #MiniGolfDay

22: Car-Free Day #CarFreeDay

Hobbit Day #HobbitDay

First Day of Fall

25: Family Day #FamilyDay

26: European Day of Languages #EDL2017

27: World Tourism Day #WTD2017

National Women’s Health and Fitness Day #FitnessDay

28: World Rabies Day #WorldRabiesDay

National Good Neighbor Day #GoodNeighborDay

30: International Podcast Day #InternationalPodcastDay

Capitalize on these valuable opportunities if they align with your branding. Please, do not JUST use the hashtag on top of something irrelevant.

So many options to participate in worldwide conversations – that is how you grow reach and authority and even vanity “likes” and “followers”.

Use this list to go by hand or even download the list to your own Google Gmail Calendar! Tap the + symbol in the lower right-hand corner of the calendar below to add it to your own Gmail calendar.

National & Global Holiday Social Media Post Ideas Calendar: 2017-2018

If you have any questions, please don’t hesitate to drop us a line in the comments below!

08Aug

What is a One Page Funnel?

This is how you are going to put together your first 5-figure promotion – a One Page Funnel.

If you’re stuck. With no clue where to start on the seemingly endless list of things to get done before you can finally “launch”…

Then you have to see the new strategy that shortcuts all of the busy-work, gets right down to the essentials you really need, and sells a ton of products with just a fraction of the effort!

It’s called, “The One Page Funnel”.

You’ve got to see this.

This strategy condenses down all of the awesome stuff we all love about “launches”, into just a few hours worth of work…

1,000s of others are using this brand new strategy to sell physical products, consulting, digital goods, and everything in between. If you want to put together your next 5-Figure promotion without climbing a mountain of time & effort, The One Page Funnel is a must-see…

Click right here to check out The One Page Funnel!

This brand new course is open for just the next few hours. Jump in right now, and see why this new strategy is selling more products in a few days than most people sell all month.

If you’re feeling stuck, and keep putting off “launching”, this is the video you can’t miss!

Check it out using the link below right now…

Learn more about “The One Page Funnel” by clicking here now!

08Aug

How to use Groupon to Increase Brand Awareness

Ask any business owner their thoughts on using Groupon to Increase Brand Awareness and you will get 100 varied, strong opinions. Groupon has single handedly launched businesses and yet many accuse the giant of ruining their business.

First, how does Groupon Merchant work?

First, you agree to become a Groupon Merchant on their network. They then request that you reduce your product or service price by 40-60%. Groupon sends your deal out to the relevant demographic giving you new customers without paying for Brand Awareness. It is important to note that Groupon keeps half of the paid portion of the deal – leaving you about 25% of the total product or service cost.

WAIT – what? You only get half of your discounted price? Exactly. But is it worth it when you have new customers?

Like everything in marketing – it depends. Groupon as an Awareness marketing strategy in not for every business.

The good news – they have made several changes on their Merchant Platform to set you up for a measured success.

For example, there were several small businesses in the beginning who nearly went out of business because they sold too many Groupon’s! There was no limit on the amount of deals that the platform would sell. Now there is. We recently put together a promotion for our client, Texas Green Plumbing. This Groupon for Brand Awareness was able to immediately sell services to those in need of plumbing. We were able to cap the Groupon sells at just 50 deals. Limiting the amount of deal exposure is vital to small businesses that are still in the stage of putting systems into place to operate smoothly.

When Groupon is Bad for Business

So when is Groupon a horrible idea for your business? When you are in no need of brand awareness.

When everyone knows your name, you have a large list, you have existing customers and you are just looking to increase revenues – Groupon is not the way to go. Your existing customers will feel cheated and will likely purchase and use a coupon for what they would have gladly paid the full price.

If you have a luxury brand, Groupon will only cheapen your name. Christian Loubouton shoes will never be on a Groupon deal for a good reason.

Prior to utilizing Groupon as part of your Marketing Strategy, ask yourself these questions first:

  1. Do you need Groupon to Increase Brand Awareness in the immediate future?
  2. Are you ok with existing customers will utilize your Groupon coupon instead of paying full price?
  3. Do you understand that new customers being acquired have their first loyalty to Groupon – not your business?
  4. Do you have a full Marketing Strategy to cultivate new customers?

If you need Groupon to Increase Brand Awareness with initial exposure, then the platform is a viable option. If you’re expecting a massive boost in revenue – this is not it! Consider Groupon as an alternative to an Adwords campaign.

You must have a Followup Marketing Strategy!

Consider this real world example to me personally: my husband purchased a Groupon for me to get my haircut in a new city seeing that I was sad to lose “My Guy.” The hair technician treated me like less of a customer. She rushed through the cut and color, forgot my bangs, and when I pointed them out prior to paying? She botched them on one side horrifically.

Flip side, I found my Dallas hair stylist, you know “My Guy” through a Groupon. Celso from Matthew Tully was fabulous. But he was pleasant, treated me exceptionally well and I was happy to come back to pay full price.

New acquired customers must go through the Excite phase and you must architect the “Ah Ha” that keeps them coming back. You must have a Marketing Strategy. You must have a completed Customer Journey Canvas, even basic, to cultivate these human interactions that will not only create repeat customers, but that will turn these clients into active promoters and advocates of your service.

Maybe these new clients don’t have enough money to purchase your services on a regular basis…but they are on social media where they can actively promote you to those that can pay you.

Or they can write you a horrific review.

Tak care of your new clients.

Use Groupon to Increase Brand Awareness, get people in the door and then offer your own specials. Focus heavy on the Excite and Ascend stage to upsell them and get them to come back to you.

Once you have the awareness in the marketplace that you need, once you have a customer list – stop using Groupon!

Don’t rely completely on your Groupon deal. You might find that a well optimized Adwords campaign achieves better results in the long run.

Remember that there are several ways to grow immediate brand awareness and most of them require a LOT of money – think AdWords, Facebook Ads, and professional viral videos. Groupon requires zero up front cost and your leads have already hit the Conversion Stage.

Groupon is a Brand Awareness tool – not an instantaneous revenue multiplier. It is vital that you have a complete Marketing Strategy to cultivate new customer acquisition to ensure repeat customers and clients.

Groupon to Increase Brand Awareness: Yes or No? What is it about their service that you’ve or hate? Let us know in the comments below!

29Jul

Social Media Posts Ideas for August 2017 Calendar

August 2017 Social Media post ideas are perfect for the small business owner struggling with what to share today. Whether it’s National Coloring Book Day or the now infamous, National Hug Your Boss Day (haha – ummm no), every day has something to celebrate online.

Just log onto Twitter, and quickly scan what’s trending on the left-hand side of the screen. There is always some obscure holiday trending!

So what do we have:

1: Respect for Parents Day #RespectForParentsDay

2: National Coloring Book Day #NationalColoringBookDay

8: International Cat Day #InternationalCatDay

9: National Book Lovers Day #NationalBookLoversDay

10: National Lazy Day #LazyDay

11: National Sons and Daughters Day #SonsAndDaughtersDay

12: International Youth Day #YouthDay

World Elephant Day #WorldElephantDay

13: International Lefthanders Day #LefthandersDay

15: National Relaxation Day #NationalRelaxationDay

16: National Tell a Joke Day #NationalTellAJokeDay

19: World Photo Day #WorldPhotoDay

World Humanitarian Day #WorldHumanitarianDay

20: National Radio Day #NationalRadioDay

23: National Hug Your Boss Day #HugYourBossDay

26: National Dog Day #NationalDogDay

National Women’s Equality Day #WomensEqualityDay

Capitalize on these valuable opportunities if they align with your branding. Please, do not JUST use the hashtag on top of something irrelevant.

So many options to participate in worldwide conversations – that is how you grow reach and authority and even vanity “likes” and “followers”.

Use this list to go by hand or even download the list to your own Google Gmail Calendar! Tap the + symbol in the lower right-hand corner of the calendar below to add it to your own Gmail calendar.

National & Global Holiday Social Media Post Ideas Calendar: 2017-2018

If you have any questions, please don’t hesitate to drop us a line in the comments below!

29Jun

Social Media Posts Ideas for July 2017 Calendar

July 2017 Social Media post ideas are perfect for the small business owner struggling with what to share today. Whether it’s World UFO Day or the now infamous, Talk in an Elevator Day, every day has something to celebrate online.

Just log onto Twitter, and quickly scan what’s trending on the left-hand side of the screen. There is always some obscure holiday trending!

So what do we have:

1: National Postal Worker Day #NationalPostalWorkerDay

2: World UFO Day #WorldUFODay

4: Independence Day

7: World Chocolate Day #WorldChocolateDay

11: Cheer Up the Lonely Day #CheerUpTheLonelyDay

12: Malala Day #MalalaDay

15: Give Something Away Day #GiveSomethingAwayDay

17: World Emoji Day #WorldEmojiDay

18: Nelson Mandela International Day #MandelaDay

20: Get to Know Your Customers Day #GetToKnowYourCustomersDay

Moon Day #MoonDay

28: Talk in an Elevator Day #TalkInAnElevatorDay

30: International Day of Friendship #DayOfFriendship

Capitalize on these valuable opportunities if they align with your branding. Please, do not JUST use the hashtag on top of something irrelevant.

So many options to participate in worldwide conversations – that is how you grow reach and authority and even vanity “likes” and “followers”.

Use this list to go by hand or even download the list to your own Google Gmail Calendar! Tap the + symbol in the lower right-hand corner of the calendar below to add it to your own Gmail calendar.

National & Global Holiday Social Media Post Ideas Calendar: 2017-2018

If you have any questions, please don’t hesitate to drop us a line in the comments below!

29May

Social Media Posts Ideas for June 2017 Calendar

June 2017 Social Media post ideas are perfect for the small business owner struggling with what to share today. Whether it’s Global Day of Parents or the now infamous, Social Media Day (Irony), every day has something to celebrate online.

Just log onto Twitter, and quickly scan what’s trending on the left-hand side of the screen. There is always some obscure holiday trending!

So what do we have:

1: Global Day of Parents #GlobalDayOfParents

International Children’s Day #ChildrensDay

2: Leave The Office Early Day #LeaveTheOfficeEarlyDay

National Donut Day #NationalDonutDay

4: Civic Day of Hacking #HackForChange

National Cancer Survivor’s Day #NCSD2017

5: World Environment Day #WorldEnvironmentDay

6: Higher Education Day #HigherEducationDay

8: World Oceans Day #WorldOceansDay

Best Friends Day #BestFriendsDay

14: World Blood Donor Day #GiveBlood

National Flag Day #FlagDay

18: Father’s Day #FathersDay

20: World Refugee Day #WithRefugees

21: National Selfie Day #NationalSelfieDay

World Music Day #WorldMusicDay

International Yoga Day #InternationalYogaDay

First Day of Summer

23: Take Your Dog to Work Day #TakeYourDogToWorkDay

27: National Sunglasses Day #NationalSunglassesDay

29: National Handshake Day #HandshakeDay

30: Social Media Day #SMDay

Capitalize on these valuable opportunities if they align with your branding. Please, do not JUST use the hashtag on top of something irrelevant.

So many options to participate in worldwide conversations – that is how you grow reach and authority and even vanity “likes” and “followers”.

Use this list to go by hand or even download the list to your own Google Gmail Calendar! Tap the + symbol in the lower right-hand corner of the calendar below to add it to your own Gmail calendar.

National & Global Holiday Social Media Post Ideas Calendar: 2017-2018

If you have any questions, please don’t hesitate to drop us a line in the comments below!

12May

Current and Past Marketing Clients

We have had the pleasure of working with some of the best clients on the planet! Maybe I’m biased, but Ghost, the company husky, whole heartedly agrees that our Digital Marketing Clients rock 🙂 Meet and checkout our clients, some former, some still current:

Facebook Reviews, the good, the bad and the 1 star: https://www.facebook.com/pg/warfaremarketing/reviews/

15+ Recommendations on LinkedIn: https://www.linkedin.com/in/missjena/  

 

Warfare Strategy for Branding, Marketing and Business Development

Our now flagship service is the must have item before we will begin any engagement. You must have a brand. You must have a plan. You must have a strategy.

Flynn Law Firm near Little Rock, Arkansas reviewed on FacebookFlynn Law Firm review of Warfare Marketing

Business Growth Networking Dallas, Texas

DismissMyPi.com in Dallas, TX

Holloway Services LLC in Wichita Falls, TX

Oil Pan Magnet in Irving, TX

 

Social Media Optimization, Management, and Advertising

We offer everything from 365 Day of Evergreen to get you going to full monthly management be it one account or all accounts. Pricing starts at $2,000 for an entire year of evergreen posts and goes up depending on your Social Account Management needs.

Are you rocking social posts day to day but need help optimizing your profiles or setting up ads? Let us step in and get your company up and running with full optimization leaving behind only the best and most effective. Includes copy and graphics; and we don’t hold this stuff hostage!

Richard Drummond Davis Architects in Dallas, TX

Flynn Law Firm near Little Rock, Arkansas

Margaux & May in Australia

Artify in Singapore

Business Growth Networking Dallas, Texas

Sync2CRM in Aiken, SC

SmileWorks: cosmetic and family dentistry in Liverpool, UK

Oil Pan Magnet in Irving, TX

Scrub Wars Video Game Study Apps for Medical Students

Property Success Academy in Birmingham, UK

Matthew Moody of Wealth Success Alliance in Northampton, UK

Total Care Staffing in Miami, FL

 

Complete Funnel Construction from Website through full Email and CRM integration using ActiveCampaign.

Flynn Law Firm near Little Rock, Arkansas

Business Growth Networking Dallas, Texas

DismissMyPi.com in Dallas, TX

Holloway Services LLC in Wichita Falls, TX

Oil Pan Magnet in Irving, TX

 

Consulting & Coaching

Perfect for those needing a little nudge. Sit down with us for a couple hours as we discover where you are, where you want to be and map out the best path to get there.

Morton Visuals and Camera Ready Studios in Dallas, TX reviewed on FacebookCamera Ready Studio review of Warfare Marketing

Sablich & Associates in Dallas, TX reviewed on FacebookSablich and Associates testimonial for Warfare Marketing

Ricker Dynamics in Dallas, TX reviewed on FacebookRicker Dynamics review of Warfare Marketing

C&I Noise and Vibration in Fort Worth, TX

Kaia Fit of North Dallas

Rustic + Modern Handcrafted Furniture in Prosper, TX

Erika Alvarez, a Real Estate Broker in Plano, TX

Festive Roots in Frisco, TX

Expanding Minds Learning in Frisco, TX

 

Social Media and Influencer Outreach

You’ve got great content, post, funnels, business and marketing plans – it’s all set. Now what? Let us help you connect with Outreach utilizing social media and popular influencers.

Fierce Berry Fashion of Land O Lakes, FL

KickFire is a Marketing Agency in Kaysville, UT

TadNelson & Associates: Criminal Defense & Family Law Attorney in Houston, TX

VendHQ a POS software in San Francisco, CA

Anaiti: a skin care products company

John Drumgoole Jr., Author of The Audible and Crimson Sweat

Paul Santis: Musician for Relaxing and Meditative Sleep

The Color Run: 5k with more color and photo opportunities than you can handle!

Talk to Chef: SmartPhone app connecting Foodies and chefs

Beauty Box Salon in Plano, TX

Genuine by Anthony in street fashion

Memoi an eCommerce site

CloverSac in Singapore

Hydroviv in Washington DC

Just Between Friends in Mesquite, TX

Ocomfy Nasal Aspirator product

 

Speaking Engagements & Training by CEO and Chief Digital Marketing Warfare Strategist, Jena Apgar

Richardson/Plano Networkers group, several times, on several topics in support of the Business Growth Network.

DigiMarCon Cruise 2016 discussing Social Selling and Lean Startup Marketing Strategy April 2016DigiMarCon Cruise 2016

Morning Formation Business Networking Group discussing Social Selling Strategies March 2016

Momentum Texas for Veteran Business Owners and Entrepreneurs over Social Selling January 2016

Heritage at Twin Creeks Senior Living education training on Social Selling January 2016

 

Thank you to all of our Digital Marketing Clients; Past, Current and Future!

Under Promise and Over deliver
03May

Why You Should Under Promise and Over Deliver to Your Clients

Cool story to share about why you should Over Deliver to Your Clients – every time.

One premium hotel chain has gotten what amounts to several MILLION bucks in promotions, from a speaker who had an experience we shall call

OVER -DELIVERY.

I’ll paraphrase for us all…

See the photo here?

bags and hotel

That’s the super fancy “well heeled” hotel called The Peninsula in Chicago, Illinois.

They have one in New York, too.

So, the journalist went and stayed at this swanky hotel in Chicago.

Apparently at a lot of these locations in Paris, NYC, and the Far East they have a complete CD library where you can go in and listen to any of the CDs in your room.

In their chain of hotels, you can borrow CDs from their CD library and they usually have whatever you want.

Even choices you’d have in your collection at home.

But, The Peninsula was too new and didn’t have a CD library.

Not a big deal, until…

A profitable answer

So, the concierge apologized and asked the writer what CDs and artists he liked.

The writer told him he liked a few artists, like Eminem, The Beatles, and ABBA (weird, but whatever you’re into, you know?)

ball

The ABBA part I mean, lol.

Anyway, he didn’t think it was a big deal, but thought it was nice of them to ask.

Next, the writer went up to his room and started working.

He put the conversation and the music out of his mind.

door knob

Next he hears a knock

And there is the concierge, who HANDS HIM the CDs he wanted.

Eminem, The Beatles, and yes, even ABBA.

“This is a personal present from us to you,” the concierge said.

“Welcome to the Peninsula.”

MIND BLOWN.

I mean who wouldn’t tell everyone they knew about this hotel and how amazing it was?

Ask yourself this…

Would the writer EVER stay anywhere else?

Heck no. I don’t think so. Would you?

The Big Payback

And now, the esteemed writer has a syndicated show with millions that listen, as well as live speaking gigs.

He’s told this story to a LOT of people.

Total cost to The Peninsula to make this magic happen?

Around $22 and change. That’s mouth-watering value, wouldn’t you agree?

I just love companies who over-deliver amazing value.

Think About these examples:

The local restaurant who gives you a few pieces of pie or gooey chocolate cake for nothing, just because you come in and give them business a handful of times.

The big airline who graciously gives you the first class upgrade for no reason other than they can.

The software company or marketing expert you trust, who then give you an unannounced bonus which lifts your biz to staggering new heights, with zero strings attached… just to be cool.

Ask yourself – do you think you could do the same thing today in your business?

Just think of the effect!!

See these examples in action!

It’s time to give back some serious value to you in a new series I call Share The Love

share the love

No matter your goals, I want to give you a gift for your business which can…

Supercharge your customer and client getting process…

Use Easy Automation Tools to give you back your freedom, time with family for vacations…

And let you do what you want to do WHEN you want to do it…

Why? Because that’s true freedom.

What Is Share The Love?

Listen closely: While most promotions are heavy on promise and light on delivery, you’ll find Share The Love is practically overflowing with marketing goodness you’ll actually want to use everyday.

Read on for all the details…

Designed to Convert Your Audience

Share The Love is lovingly designed to indoctrinate your audience and, therefore, CONVERT more of them into clients, customers, and long-term partners. 

In the right hands, it gives you one of the most earth shattering tool sets on the market for getting your message seen by the RIGHT audience.

This means, you’ll soon be holding court in front of an adoring crowd… a public who is hot and heavy for your products and services, no matter the price tag you give them.

In fact, they’ll consider investing with you a premium luxury they can’t pass up.

After all, you’re going to be delivering the experience and results they’ve always desired.

Your best year yet…

That’s why i want to give you the ammunition to go from having a “so-so” year, to one where you’ll want to pop champagne corks all around.

I’m not kidding. You could say it’s more powerful than Love Potion #9.

When you harness the information contained inside of every copy of Share The Love, you’ll be armed to the teeth with the latest business-boosting information and training we’ve ever offered all at once.

It’s time for you to pamper your business without going into the poor house, am I right?

https://MissJena.krtra.com/t/gjLAyEvoBpYf

How do you Over Deliver to Your Clients each day? Let us know in the comments below!