Tag Archives for " Ryan Deiss "

Digital Marketing is Dead As We Know It with Ryan Deiss at Traffic & Conversion

Digital Marketing is dead as we know it and I can prove it.

Traffic costs are higher than ever, conversion rates are lower than ever, and it’s getting harder and harder to get new brands noticed. Face it…marketing in 2019 is no cakewalk. In his opening keynote, DigitalMarketer Co-Founder and CEO, Ryan Deiss, broke down the cause of these changes, and gave 5 strategies to rise above the noise to compete and win.

All Industries go through the same process…

  1. Discovery
  2. Proliferation
  3. Standardization
  4. Consolidation
  5. Disruption

Digital Marketing is in DISRUPTION

2019 will see DIGITAL AD SPEND OUTPACE TRADITIONAL AD SPACE

Moving away from Marketing Funnels towards the Customer Value Journey

Must build a complete Customer Value Journey

Build Referral Engines! – Turn one customer into 3

Successful customers refer – NOT happy customers

MAKE THEM SUCCESSFUL AND THEY WILL REFER

Have you mapped your customer Journey on a single piece of paper?

Less Marketing Automation, More Conversation

Automation has been great, BUT the reaction is coming.

So….

Talk, actually TALK to your customers!

Put your PHONE NUMBER on your sales pages and ANSWER the phone

  • What Does it cost to start a conversation?
  • What is a conversation worth?

Unscalable Marketing is good, Scalable Isn’t Everything

Do the things you can’t track

  1. Send emails without links and ask for a reply? Ask a question? When you engage them in conversation, you find out what the want.
  2. Get a MANAGED Facebook Group.
    • Are you willing to assign someone to the Facebook group?
    • Post unrelated content
  3. STOP WORRYING ABOUT BUTTON COLOR.
  4. Answer 10 questions on Quora
    • Take good ones and pass it to a facebook live
  5. 1 – on – 1 Onboarding
  6. Write a book…. Or two.
  7. Publish a podcast
  8. Read this book: This Won’t Scale at drift.com/books/this-wont-scale 

What unscalable strategies will you do?

Big is Cool, Small Segments Generate the Most Income

How many people are in your high value segments?

Which customer segments are 10x more valuable

Small Ideas Don’t Work, Play Big in Business

No one follows a small idea

Don’t have “Tall Poppy Syndrome”

Define new categories

Play Bigger: Amazon

Create Movements again

If you want to matter – start a movement

If you don’t matter – you don’t exist

Don’t settle for little ideas

What do you fundamentally believe to be true about the universe and our place in it?

Traffic & Conversion never change and will always be needed

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DM Lab Live Event with Ryan Diess & DigitalMarketer Review

After a grueling long week in Austin, I wanted to take a moment to review the DM Lab Live Event put on by Ryan Deiss and the DigitalMarketer team. Unfortunately, this was what I believe to be a one off event; the result of another event with another company falling through.

All the more reason not to hold off on attending events when you get the chance!

Basic Details of the DM Lab Live Event

Location: JW Marriott in Austin at 110 East 2nd Street
When: Tuesday, July 25 through to Wednesday, July 26.
Agenda

That is right, in the middle of the week. Yes, I missed critical work days to attend this event so expectations were high.

DAY 1: BUILDING YOUR PLAYBOOK

  • 9:00am The Four Critical Questions
  • 11:00am The Value Puzzle
  • 12:00pm Lunch break
  • 1:30pm The Customer Puzzle
  • 3:30pm The Conversion Puzzle
  • 6:00pm Networking Party!

DAY 2: EXECUTING YOUR PLAYBOOK

  • 9:00am The “Why” Puzzle
  • 11:00am BIG ANNOUNCEMENT
  • 12:00pm Lunch Break
  • 1:30pm Ask Us Anything
  • 3:30pm What’s Working Now Panel
  • 5:00pm Networking

I had my laptop out NEARLY the entire time with fingers moving fast to take notes. Tons of execution as this was an actual workshop. I wish I had thought to take more pictures with fellow DMers!

I am so thankful I took the time out of my busy schedule here at Warfare Marketing to join Ryan Deiss, Marcus Murphy and the rest of the team at DigitalMarketer in Austin for Lab Live.

It was obvious the entire DigitalMarketer team had a blast. The attendees, including myself, were able to get to know the team better in a more intimate environment as well as fellow DM Lab members that we only know through the Private Facebook Group.

I left Austin with a far better understanding of the importance of prioritizing growth in our own business and the role each of the documents we created play in that growth.

Even more so, we were already doing much of this for our clients! Not as much for our self.

We came back from the event to Dallas and now host our own Growth Workshop for clients and Business Growth Network Members. That is how critical the information covered at the DM Lab Live event is to every business.

Each page in the Growth Playbook was a critical foundational piece to every single business on the planet.

Is that unclear? Questions?

Seriously….every business.

Every single business I started and failed with lacked these foundational blocks.

They are more critical than your logo, domain, business card, accounting, incorporation and all the other garbage entrepreneurs want to run out and start a business with – none of which actually provide upfront value or longevity.

The introduction by Justin Rondeau to the 4 Levers of Growth and the I.C.E. Rule were amazing. The problem with the event was that you leave with SO MANY ideas and a long to do list that it is hard to prioritize what needs to be done. This Google Sheet document allows you to start brainstorming and prioritizing your own growth plan and understand exactly what should be done 1st, 2nd….etc.

If you just got that nasty feeling in your stomach because you realized that you lost the momentum we started in Austin (you came home and went right back to work, but aren’t working on things that will actually “move the needle”)…
I want to help.

And of course, it wouldn’t be a DigitalMarketer event for only $99 if there wasn’t a pitch involved, right?

The team rolled out the DigitalMarketer Lab Elite Program

  1. 4 Live, Virtual Workshops ($7980 value), FOCUSED training COMBINED with coaching and masterminding (so stuff actually gets done)
  2. Group Coaching and Accountability ($2340 value) A high-level network of founders and executives all aligned to the exact same goals and on the exact same journey as you
  3. Instant Access To Two (2) “Let’s Build” Workshops
  4. PLUS the Lab Live Recordings ($3540 value)
  5. The latest tips and tricks (even before they become EPs) along with the advice and feedback to know you’re executing the right way…the first time.
  6. “Under-the-hood” visibility into what’s going on in Ryan Deiss’s other businesses
  7. Continued Access to DM Lab ($463.20 value)
  8. All the benefits that come with Lab (including its size) PLUS a smaller, tight-nit “community within a community” TOTAL VALUE = $14,323.20
  9. Your Investment = $295/mo for now (or $1,995/yr)

***UPDATE***We joined the DigitalMarketer Lab Elite Program at the event and have been in it a year now. Simply perfect. The ability to sit in one live, all day, workshops 2 times a month with the team and people actually executing the tactics and building the strategies has doubled our business again this last year! The DM Lab Elite program has helped us focus on 10 day sprints dedicated to one each of the four growth levers 2 times month and helped us prioritize growing our own business – not just our clients’.

Ryan Deiss, Co-Founder & CEO DigitalMarketer, made a small comment in an email (imagine that) that “We were so energized by hosting Lab members that we’re strongly considering making Lab LIVE an annual event… with even more access for Lab ELITE members.”

***UPDATE*** It has been just about one year from the event and I have not heard of any additional events for DM Lab Live with the focus being put on Traffic & Conversion. Even the Digital Agency Growth Summit (DAGS) is being rolled into the T&C2019 event.

I’ll let you know more details as they become available for this event. But for now, I strongly recommend you join the DigitalMarketer Lab Tribe. I literally only cost you $2 for your first month with this old link 🙂

(No promises on how long they will forget about that old page)

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Brand Dot Blog Rebrands to Warfare Marketing, a Full Certified Digital Marketing Professional Agency

The Brand Dot Blog team has recently committed to doubling the size of 10,000 small businesses in the next 5 years. this is huge. And requires change. Brand Dot Blog started with a blogger based mission and we have grown into big shoes – this is no longer what we do! Meet Warfare Marketing. A Dallas based strategic digital marketing business with global small business reach.

Dallas, Texas – March 29, 2017 Warfare Marketing, announced today that they have joined forces with Austin, TX based company DigitalMarketer and committed to doubling the size of 10,000 small businesses in the next 5 years as a DigitalMarketer Certified Partner.

“We chose to partner with DigitalMarketer because we have using their process and tools to launch and help hundreds of small business succeed. With a staff full of Certified Digital Marketing Professionals through Digital Marketer certifications, it was a natural next step to become a full Certified Partner”

“We are delighted to have Warfare Marketing as a DigitalMarketer Certified Partner” said Ryan Deiss, CEO of DigitalMarketer. “With skilled and dedicated partners like Warfare Marketing, we are confident that we’ll achieve our goal of doubling the size of 10,000 businesses ahead of schedule.”

As a DigitalMarketer Certified Partner Warfare Marketing has been trained, tested and certified on DigitalMarketer’s globally praised Customer Value Optimization process. This coupled with the businesses already impressive list of specialties enables Warfare Marketing to lower customer acquisition costs while increasing immediate customer value for their clients.

“I’ve seen first hand how the ‘CVO’ process can double a business almost over night and we’re excited have 3 members of the Warfare Marketing team trained and certified to deliver this amazing process to new and existing clients”, said Jena Apgar, Owner & Chief Digital Marketing Warfare Strategist of Warfare Marketing.

For more on Warfare Marketing or to find out if they can help your business grow using the Customer Value Optimization process, visit: http://Warfare.Marketing

About Warfare Marketing:

In September of 2016, Jena Apgar grew a handful of freelance marketing clients into the Brand Dot Blog Agency with the idea of helping fellow bloggers grow their passion project into real income. What she quickly found is that most bloggers were not ready to run a business, but company owners were desperate for marketing help. Over the next 18 months, freelancing turned into a full agency of Digital Marketers. Brand Dot Blog no longer fit. With a bit of rebranding, bringing on fresh employees, Warfare Marketing rose out of the fire. Since, we have become ActiveCampaign Certified Consultants and now Digital Marketer Certified Partners.

About DigitalMarketer

DigitalMarketer is a marketing research and training company based in Austin, TX with a mission of doubling the size of 10,000 small businesses by the end of 2020. With over 400,000 subscribers from across the globe, brands and businesses, both large and small, rely on DigitalMarketer to stay on the leading edge of what’s actually working in modern marketing and business growth.

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