Food Blogger Tips, Tricks and Hacks
I recently coached a food blogger who reached out to me having issues finding and working with brands. Most puzzling to me was this blogger was a Brand Manager himself! With all his years of professional experience in the coprorate side of brand management, he still didn’t know how to reach out to companies for paid blog work. So this list is highly persoonalized to his and my personal coaching session, but I wanted to share it quickly for others struggling.
Getting Products to Review on a Food Blog:
- Tomoson.com is a great place to build up your Amazon.com account and to find marketing managers and companies that have several products. Some are free, some you might get paid if your site page views, email subscriber list, and social media sites have enough views and followers
- Fiverr.com – this one you have to set up “gigs” but for everything you do you make $5 to start. My typical minimum order these days is $25 plus the product and many orders go much higher. I have found several regular clients this way. If you get started, let me know and I can connect you to the client with the apple peeler.
- Consider the design and layout of your blog. Basic food bloggers with far less interesting interviews really focus on design as it opens up doors for them to larger clients. An example: http://iamafoodblog.com
- Most of my clients are looking for the social signals that Facebook.com, Twitter.com, Pinterest.com, Instagram.com, and Tumblr.com provide. This can even include Stumbleupon.com. Google+ (great SEO), LinkedIn.com, Revit.com
- Trick to manage: Instagram images can be sent to Facebook, Twitter and Tumblr. Tumblr.com is a blog platform itself. easy and free to setup and takes next to nothing to share from Instagram
- Facebook, linkedin, Google+, Twitter and even Instagram to some degree can be scheduled using Hootsuite.com
- A real time saver, but more expensive, is MeetEdgar.com which after you have created the material, will keep posting your social media content so that you never have to worry about forgetting.
- Focusing on bringing in the consumers with a visually impactful site, social media and content and more and more companies will find you, but don’t forget to make it easy for them to find you with key words like ‘food blogger’ in your SEO and content, descriptions, headers and image alt tags.
- Cultivate your clients. even if you are getting paid nothing. Many small clients want to see what you can do before giving you bigger projects.
- Use LinkedIn.com to promote postings in a way that reaches out to marketing professionals speaking you out as a food blogger.
- Blog conferences – the more you treat the blog seriously and like a job, the more clients will treat you like a professional in this arena. Some of the ones I found quickly for 2016:
- https://www.facebook.com/InternationalFoodBloggerConference/ (doing open call for speakers)
- http://www.iacp.com/attend (the big must attend ONE)
- http://campblogaway.com (no 2016 dates)
If you have any other questions as you go through all this, don’t hesitate to ask me in the comments and I will answer as soon as I can 🙂
– Miss Jena
Jena Apgar, Chief Digital Marketing Warfare Strategist
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