All posts in "In the Media"

S&S Digital Media and Warfare Marketing Joined Forces: Here’s Why (& the Lesson for All)

Today marks the beginning of a powerful journey for S&S DIGITAL MEDIA and WARFARE MARKETING.

The last several weeks have been a whirlwind — in the best possible way — and now that everything has settled down, I thought I would take some time to share the story of what brought us to WARFARE MARKETING.

I’ve always been an open book, so here’s the scoop…

A Brief History of S&S DIGITAL MEDIA

I started S&S Digital Media in the later part of 2017 because I saw that so many small businesses did not have their businesses on any of the social media channels. This was discovered when I was searching for deals, up coming events and just information on the nearby local businesses. Being one who is so passionate about supporting small local businesses, I became intrigued as to why they did not promote on what’s been the most inexpensive and powerful marketing tool available today.

As I visited many of these businesses, the reasons that was given to me as to why they didn’t promote on social media was, with balancing the business and life, there almost wasn’t any time for marketing on social media. Or the business owner was not aware of how much power marketing on social media channels was for the business. This is when a light bulb went off in my head and I began this mission to educate and assist small to mid size businesses with their marketing efforts on social media.

Immediately the business took off! Because of my drive to produce, empower and promote these business online through social media, I began getting clients left and right. As my clientele grew, I realized that they were requiring more assistance that I could not do all by myself. This brought me to the point where I had to make a decision. Do I hire employees? I was not in a position to begin hiring employees. So I was in search of another solution….

Searching for that “Perfect Business Partner”

Find a Partner that Shares the Your Passion,Entrepreneurial Spirit, and Vision

I’d like to think I delivered top-notch marketing services to the customers I served.

My mission has always been to “help clients promote their business without breaking the bank!” and it wasn’t just a slogan or a tag line. I am completely committed to doing more than just “checking the box” when it came to my clients’ marketing.

I was intensely focused on creating great content and producing results in the form of more revenue for the companies with which I worked. This is why, when I saw some of my clients struggling to close the inbound leads we delivered, I became determined to find a partner that shared my passion to help these clients in this area as well.

Of all the things to look for in a partner – passion, entrepreneurial spirit and vision – these were the most important qualities. I needed someone I was able to communicate with effectively so that we are able to make decisions, set goals and drive the business forward. If I partner with someone who is reluctant, combative or unable to consider my viewpoint, it makes it harder to be successful.

A Partner with Resources and Credibility for the Business

It is great to have a business partner that has financial resources, but there are other contributions a partner can bring to the business that can be just as valuable. A partner with a strong business network, industry connections, client list, or certain credentials and expertise can also increase value.

Talent Acquisition:

Dallas-Fort Worth is a huge metropolitan area and finding skilled marketers with social media marketing experience and strong client management and communication skills proved to be difficult.

Competing with large agencies always loomed large when I thought about how it would impact our ability to sustain future growth and fulfill our commitment to our clients.

Delivery Issues:

A common problem many companies experience with rapid growth is mistakes being made due to no time to train properly. Hiring new hires and then getting them up to speed fast, left little time for training. This leaves room for mistakes and prioritizing completion over accuracy.

Marketing:

Yup, you read that right. I have a social media marketing agency that was challenged by marketing.

Talk to any agency and you’re likely to hear some version of this same story.

Sometimes it’s because we’re the proverbial cobbler’s child and don’t make time for our marketing; others, it’s because we’re so in the weeds we can’t step back and take an objective approach to our messaging and strategy, and on occasion,  (like in our case) it’s a combination of the two.

During my period of rapid growth, I took my foot off the gas which resulted in lots of marketing activity but little focus. Then when I finally decided to buckle down, I struggled to effectively communicate our differentiators.

There were plenty of other challenges ALL businesses face at one time or another too, including cash flow and internal organizational issues like documenting processes.

I rolled up my sleeves and met every challenge I faced with an attitude of “what changes can I make to prevent this from happening again?”

I put a lot of time and effort into working ON the business and not just IN it, and looking back, it was amazing how much I grew and improved — both at the organizational and individual level.

Keeping Up With the Competition

At the same time I was working on addressing the challenges and managing the agency’s growth, I started seeing more and more agencies coming up in the area.

Some of these agencies really cared for their clients. Others seemed like they were only out for the money.

This increase in competition introduced a new dynamic to the business – compete on price or differentiate in a way that would enable us to eliminate (or greatly reduce) competition and charge higher margins.

Needless to say, I did not get into this line of work to win new business by being the cheapest provider, so competing on price just wasn’t an option.

As the competition increased, I had a decision to make — double down on growing S&S Digital Media or look for the right opportunity to join forces with a strategic partner with whom I could take things to the next level.

Why I Chose WARFARE MARKETING

During my time as a marketing agency owner, I got to know other business owners really well through area chamber events and networking events. I also formed close relationships with a number them.

This was one of the most interesting things about joining a city chamber community. It is incredibly tightly knit and — with few exceptions — chamber partners treat each other as good friends rather than competitors. Many of us are even friends on Facebook and enjoy getting together outside of work.

It was through my participation in these events that I got to know WARFARE MARKETING’s CEO & Chief Marketing Warfare Strategist, Jena Apgar.

Our journeys as agency owners were remarkably similar; we both experienced difficult situations when we lost business, faced challenges with service delivery, and were forced to rethink our approach to company culture, values, and hiring.

Jena was presenting for one of the networking events I attended. It was there that I felt an immediate kinship.

There are a number of reasons I chose WARFARE MARKETING over other agencies:

  1. Her leadership style and vision for the future growth of the business was along the same vision I had for S&S.
  2. WARFARE MARKETING has a stellar reputation with its customers for doing awesome work .
  3. The corporate culture at WARFARE MARKETING is remarkably similar to S&S Digital Media and I knew it would be an easy transition for me.
  4. We have similar service offerings (social media marketing, web design, etc.) and there is a lot of commonality in our delivery mechanisms (ex. We are both agile).
  5. The company’s commitment to clients is strong and I knew the customers we had worked with at S&S would be well taken care of.
  6. The team of individuals that Jena has assembled is first-class and we can do amazing things together.

I knew I had made the right decision when — during my onboarding — I watched a presentation of WARFARE MARKETING’s purpose and saw that the company’s mission was “To help people and their organizations succeed.” This sounded remarkably similar to S&S’s mission of “Helping our clients without breaking the bank.”

Joining a new company can be stressful and disruptive, but this kind of alignment has made the last few weeks surprisingly easy, both for me. I hope (and believe) that it has been equally easy for everyone at WARFARE MARKETING.

Bottom line – WARFARE MARKETING is a good fit for me AND my clients and that makes this a “win, win, win” situation!

The Lessons Learned

Any entrepreneur will tell you — choosing to exit a company you have built from the ground up can be a bittersweet experience.

It’s a little bit like watching your teenaged children go to college; You know it’s a great thing, but at first, it’s hard to let go of a wonderful chapter in your life and recognize that the next chapter holds just as much (if not more) promise.

A few weeks into it, I believe strongly I made the right move for the future of the organization.

By joining forces (rather than competing), we’ll be able to deliver even more value to the clients we serve. I’m excited about the future and looking forward to working with Jena and WARFARE MARKETING to build the world’s leading digital marketing agency.

Finding yourself at a similar turning point?

My advice: Embrace change. Don’t be afraid to pivot. Walk into the unknown. Take the risk. You never know what the future might hold!

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We’re Hiring at Warfare Marketing for Outside Sales Reps!

Our growing business is in need of an Outside Sales Representative to increase sales in our North Texas territory. The successful candidate will be responsible for establishing contact with existing customers, identifying new opportunities, and following up on potential leads. The Outside Sales Representative will also monitor industry trends in order to identify emerging markets and develop plans to utilize those markets to expand revenue. If you have prior experience in outside sales and a desire to expand your career, we want to hear from you.

Outside Sales Representative responsibilities for Marketing Strategy

  1. Generate sales reports each week and submitting them to management
  2. Utilize all available resources to reach out to prospects and attempt to turn those prospects into customers
  3. Collaborate with the management team to improve marketing materials and expand the company’s marketing presence in the North Texas territory
  4. Attend industry trade shows to accumulate new leads and make productive contact with existing clients
  5. Update client information in the company contact database
  6. Stay on top of industry trends to identify potential opportunities for company growth

Outside Sales Representative skills Need for Marketing Strategy

  1. Bachelor’s Degree in Business Administration, Marketing or related field preferred
  2. Must have the ability and be willing to travel to meet potential clients
  3. Strong computer skills and understanding of CRM software (Can be trained)
  4. Self-motivated and comfortable working with little to no direction
  5. Excellent interpersonal communication skills

Training Provided All Performing Warfare Marketing Outside Sales Reps

  1. DigitalMarketer Training in all areas of Digital Marketing and Marketing Strategy with full industry standard certifications.

If you are interested in this position, please go here:

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Dallas Veterans Business “Morning Formation” for Friday, September 8, 2017

Dallas Veterans Business “Morning Formation” is now meeting at the Cafe Express in Mockingbird Station at the NE corner of Mockingbird and Central, with tons of free parking.  I invite you to join us for the 7 AM Muster, 7:30 Fall-in, Pledge of Allegiance, Star Spangled Banner, Group Introduction, Sound Offs, followed by the 5-minute presentation, the 20-minute presentation, Bravo Zulus, announcements, and the meeting adjourned by 8:30 AM.

We are a veteran and patriot networking group with an attitude, “see the hill, take the hill,” we believe brevity is the soul of wit, and I usually begin the meetings with my admonition “Be bold, be brief, or be gone!” You can register to attend at https://www.meetup.com/Dallas-Veterans-Business-Morning- Formation/events/242308434/

Our twenty-minute speaker this week is Yolie Molina. She has worked in the banking and financial industry for more than 25 years, and with LiftFund over 4 years, as a Loan Officer, Market Manager and Sr. Business Development Officer. The loan programs of the LiftFund are extremely important to veterans interested in starting or growing a business. The LiftFund, based in San Antonio, is the largest micro-lending agency in America. They have a variety of loan products that range from $50,000 to $5,000,000. Their loan terms are more favorable than a bank, enabling a startup business the option for better chances of financing than going to a bank. You need to be there to hear this stuff.

A video featuring Jim Reid of Momentum Texas, Grant Seabolt, Colonel US Marine Corps (retired,) Principal of the Seabolt Law Group, and founder of the Veterans Business Morning Formation in 2010, follows:

[video_player type=”youtube” youtube_remove_logo=”Y” youtube_show_title_bar=”Y” width=”460″ height=”259″ align=”center” margin_top=”0″ margin_bottom=”20″]aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g/dj02QWx5VVlRdmNTbyZmZWF0dXJlPXlvdXR1LmJl[/video_player]
Ken Brock, a member of the Friday Veterans Business Formation, did this excellent video, and he can be contacted at krbrock@airmail.net.
Hope to see you on Friday morning! – Let’s have all hands on deck.

For more information, contact Grant Seabolt, Founder, Dallas Veterans Business Morning Formation and Colonel, US Marine Corps (retired) at grant@seaboltlaw.com

More Information on Dallas Veterans Business “Morning Formation”

Every Friday from 7am – 8:30am at Café Express, 5307 E. Mockingbird Ln, Dallas, TX

Order of Business ($2 donation requested):

  • 0700 – Muster (Arrival and pre-meeting networking) Pay your $2.00 and Leave a Business Card
  • “No Screens” Policy – At 0730, turn off all PDAsas, smart phones, etc.
  • 0730 – Fall-In (Take seats), followed by:
    Remarks by Colonel Grant Seabolt, US Marine Corps (retired), group purpose, and attitude
    Sound Offs (30-second elevator pitches)
    5-minute Spotlight and Speaker
    Bravo Zulus/Attaboys/ Thank-yous
    Announcements
  • 0830 – Fall-Out (Conclusion, followed by post-meeting networking)
  • Next Steps: One on one meetings to begin the process of serious networking

Please come join us every Friday from 7am – 8:30 am to meet veterans and patriots and get information that can help you grow your business.

You can register to attend at: https://www.meetup.com/Dallas-Veterans-Business-Morning- Formation/events/242308434/

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Current and Past Marketing Clients

We have had the pleasure of working with some of the best clients on the planet! Maybe I’m biased, but Ghost, the company husky, whole heartedly agrees that our Digital Marketing Clients rock 🙂 Meet and checkout our clients, some former, some still current:

Facebook Reviews, the good, the bad and the 1 star: https://www.facebook.com/pg/warfaremarketing/reviews/

15+ Recommendations on LinkedIn: https://www.linkedin.com/in/missjena/  

 

Warfare Strategy for Branding, Marketing and Business Development

Our now flagship service is the must have item before we will begin any engagement. You must have a brand. You must have a plan. You must have a strategy.

Flynn Law Firm near Little Rock, Arkansas reviewed on FacebookFlynn Law Firm review of Warfare Marketing

Business Growth Networking Dallas, Texas

DismissMyPi.com in Dallas, TX

Holloway Services LLC in Wichita Falls, TX

Oil Pan Magnet in Irving, TX

 

Social Media Optimization, Management, and Advertising

We offer everything from 365 Day of Evergreen to get you going to full monthly management be it one account or all accounts. Pricing starts at $2,000 for an entire year of evergreen posts and goes up depending on your Social Account Management needs.

Are you rocking social posts day to day but need help optimizing your profiles or setting up ads? Let us step in and get your company up and running with full optimization leaving behind only the best and most effective. Includes copy and graphics; and we don’t hold this stuff hostage!

Richard Drummond Davis Architects in Dallas, TX

Flynn Law Firm near Little Rock, Arkansas

Margaux & May in Australia

Artify in Singapore

Business Growth Networking Dallas, Texas

Sync2CRM in Aiken, SC

SmileWorks: cosmetic and family dentistry in Liverpool, UK

Oil Pan Magnet in Irving, TX

Scrub Wars Video Game Study Apps for Medical Students

Property Success Academy in Birmingham, UK

Matthew Moody of Wealth Success Alliance in Northampton, UK

Total Care Staffing in Miami, FL

 

Complete Funnel Construction from Website through full Email and CRM integration using ActiveCampaign.

Flynn Law Firm near Little Rock, Arkansas

Business Growth Networking Dallas, Texas

DismissMyPi.com in Dallas, TX

Holloway Services LLC in Wichita Falls, TX

Oil Pan Magnet in Irving, TX

 

Consulting & Coaching

Perfect for those needing a little nudge. Sit down with us for a couple hours as we discover where you are, where you want to be and map out the best path to get there.

Morton Visuals and Camera Ready Studios in Dallas, TX reviewed on FacebookCamera Ready Studio review of Warfare Marketing

Sablich & Associates in Dallas, TX reviewed on FacebookSablich and Associates testimonial for Warfare Marketing

Ricker Dynamics in Dallas, TX reviewed on FacebookRicker Dynamics review of Warfare Marketing

C&I Noise and Vibration in Fort Worth, TX

Kaia Fit of North Dallas

Rustic + Modern Handcrafted Furniture in Prosper, TX

Erika Alvarez, a Real Estate Broker in Plano, TX

Festive Roots in Frisco, TX

Expanding Minds Learning in Frisco, TX

 

Social Media and Influencer Outreach

You’ve got great content, post, funnels, business and marketing plans – it’s all set. Now what? Let us help you connect with Outreach utilizing social media and popular influencers.

Fierce Berry Fashion of Land O Lakes, FL

KickFire is a Marketing Agency in Kaysville, UT

TadNelson & Associates: Criminal Defense & Family Law Attorney in Houston, TX

VendHQ a POS software in San Francisco, CA

Anaiti: a skin care products company

John Drumgoole Jr., Author of The Audible and Crimson Sweat

Paul Santis: Musician for Relaxing and Meditative Sleep

The Color Run: 5k with more color and photo opportunities than you can handle!

Talk to Chef: SmartPhone app connecting Foodies and chefs

Beauty Box Salon in Plano, TX

Genuine by Anthony in street fashion

Memoi an eCommerce site

CloverSac in Singapore

Hydroviv in Washington DC

Just Between Friends in Mesquite, TX

Ocomfy Nasal Aspirator product

 

Speaking Engagements & Training by CEO and Chief Digital Marketing Warfare Strategist, Jena Apgar

Richardson/Plano Networkers group, several times, on several topics in support of the Business Growth Network.

DigiMarCon Cruise 2016 discussing Social Selling and Lean Startup Marketing Strategy April 2016DigiMarCon Cruise 2016

Morning Formation Business Networking Group discussing Social Selling Strategies March 2016

Momentum Texas for Veteran Business Owners and Entrepreneurs over Social Selling January 2016

Heritage at Twin Creeks Senior Living education training on Social Selling January 2016

 

Thank you to all of our Digital Marketing Clients; Past, Current and Future!

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Privacy Policy

Privacy Policy for Warfare.Marketing This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

 

What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form or enter information on our site.

 

How do we use your information? 

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

       To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
       To improve our website in order to better serve you.
       To allow us to better service you in responding to your customer service requests.
       To administer a contest, promotion, survey or other site feature.
       To quickly process your transactions.
       To send periodic emails regarding your order or other products and services.
       To follow up with them after correspondence (live chat, email or phone inquiries)

 

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.

 

Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We use cookies to:
       Help remember and process the items in the shopping cart.
       Understand and save user’s preferences for future visits.
       Keep track of advertisements.
       Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some features will be disabled. It won’t affect the user’s experience that make your site experience more efficient and may not function properly.
However, you will still be able to place orders .

 

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

 

Third-party links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

 

Google

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We use Google AdSense Advertising on our website.
Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.
We have implemented the following:
       Remarketing with Google AdSense
       Google Display Network Impression Reporting
       Demographics and Interests Reporting
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’ and can be easily be found on the page specified above.
You will be notified of any Privacy Policy changes:
       On our Privacy Policy Page
Can change your personal information:
       By emailing us
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It’s also important to note that we do not allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old.
Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email
       Within 7 business days
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:
       Send information, respond to inquiries, and/or other requests or questions
       Process orders and to send information and updates pertaining to orders.
       Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
       Not use false or misleading subjects or email addresses.
       Identify the message as an advertisement in some reasonable way.
       Include the physical address of our business or site headquarters.
       Monitor third-party email marketing services for compliance, if one is used.
       Honor opt-out/unsubscribe requests quickly.
       Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at
       Follow the instructions at the bottom of each email.

and we will promptly remove you from ALL correspondence.



Contacting Us

 

If there are any questions regarding this privacy policy, you may contact us using the information below.

Warfare Marketing, Inc.

13727 Noel Road
Tower II, Suite 200
Dallas, Texas 75240

USA

support@branddotblog.com

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Brand Dot Blog Rebrands to Warfare Marketing, a Full Certified Digital Marketing Professional Agency

The Brand Dot Blog team has recently committed to doubling the size of 10,000 small businesses in the next 5 years. this is huge. And requires change. Brand Dot Blog started with a blogger based mission and we have grown into big shoes – this is no longer what we do! Meet Warfare Marketing. A Dallas based strategic digital marketing business with global small business reach.

Dallas, Texas – March 29, 2017 Warfare Marketing, announced today that they have joined forces with Austin, TX based company DigitalMarketer and committed to doubling the size of 10,000 small businesses in the next 5 years as a DigitalMarketer Certified Partner.

“We chose to partner with DigitalMarketer because we have using their process and tools to launch and help hundreds of small business succeed. With a staff full of Certified Digital Marketing Professionals through Digital Marketer certifications, it was a natural next step to become a full Certified Partner”

“We are delighted to have Warfare Marketing as a DigitalMarketer Certified Partner” said Ryan Deiss, CEO of DigitalMarketer. “With skilled and dedicated partners like Warfare Marketing, we are confident that we’ll achieve our goal of doubling the size of 10,000 businesses ahead of schedule.”

As a DigitalMarketer Certified Partner Warfare Marketing has been trained, tested and certified on DigitalMarketer’s globally praised Customer Value Optimization process. This coupled with the businesses already impressive list of specialties enables Warfare Marketing to lower customer acquisition costs while increasing immediate customer value for their clients.

“I’ve seen first hand how the ‘CVO’ process can double a business almost over night and we’re excited have 3 members of the Warfare Marketing team trained and certified to deliver this amazing process to new and existing clients”, said Jena Apgar, Owner & Chief Digital Marketing Warfare Strategist of Warfare Marketing.

For more on Warfare Marketing or to find out if they can help your business grow using the Customer Value Optimization process, visit: http://Warfare.Marketing

About Warfare Marketing:

In September of 2016, Jena Apgar grew a handful of freelance marketing clients into the Brand Dot Blog Agency with the idea of helping fellow bloggers grow their passion project into real income. What she quickly found is that most bloggers were not ready to run a business, but company owners were desperate for marketing help. Over the next 18 months, freelancing turned into a full agency of Digital Marketers. Brand Dot Blog no longer fit. With a bit of rebranding, bringing on fresh employees, Warfare Marketing rose out of the fire. Since, we have become ActiveCampaign Certified Consultants and now Digital Marketer Certified Partners.

About DigitalMarketer

DigitalMarketer is a marketing research and training company based in Austin, TX with a mission of doubling the size of 10,000 small businesses by the end of 2020. With over 400,000 subscribers from across the globe, brands and businesses, both large and small, rely on DigitalMarketer to stay on the leading edge of what’s actually working in modern marketing and business growth.

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Monthly Social Media Management Possibilities

Many of our clients are looking for Monthly Social Media Management and what possibilities we offer. Is it even in their budget. Below are some of the standard starting points when we send out proposals. Occasionally we will have special offers. Enter your email below to join our newsletter list to receive our monthly offer opportunities:

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Monthly Social Media Management:

Facebook, Google+, YouTube, LinkedIn & Twitter Manager $1300 monthly + Ad Budget

  • Answering or forwarding queries and complaints as the brand representative
  • Creating a 90 Day out Social Media Marketing Calendar
  • Social Media creation for company new blog posts with 1-5 postings created per new blog post depending on how much content and angles available)
  • Summarizing, extracting, and leveraging key information from interviews, coaching calls, and videos
  • Add 30 new posts for the Quotes/Tips series
  • Research and identify key social media search terms and relevant hashtags
  • Monitor hashtags and keywords to search out those posting about Company
  • In addition to regularly added evergreen scheduled content, create time specific social media content and promotional pieces (conferences, holidays, speaking engagements, sales)
  • Seek out key influencers and get them more involved with networking and cross promotion postings
  • Compose all of the above information, login info, databases, processes into a continuity 
document to keep operations consistent, share with stake holders, and pass on to future !individuals running social media and marketing to avoid future duplication of effort. Monthly monitoring & reporting of performance, conversion to be added monthly.

Social Media Management w/ Instagram:

Instagram to Facebook, Twitter, Tumblr, and Flickr Manager $1500 monthly + Social Ad Budget

  • 1 post per day
  • Post are scheduled to Instagram and sent out through Instagram to Facebook, Twitter, Tumblr and Flickr for increased Facebook results
  • Same post also sent to Google+ and LinkedIn Personal + Business
  • Content creation including square images both branded and unbranded
  • Answering (if possible) or forwarding to you queries and complaints as the brand representative
  • Creating a 60 Day out Social Media Marketing Calendar
  • Research and identify key social media search terms and relevant hashtags
  • Monitor hashtags and keywords to search out those posting about Company
  • Monitoring relevant FB groups for questions.
  • Sharing Facebook posts to relevant groups
  • Facebook and Instagram ad creation and management through your business ad account. You give us amount for the total monthly budget and we allocate it appropriately. These include boosted postings and straight ad campaigns.
  • Add Google PPC management for an additional $200 per month + ad budget. Requires dedicated landing page.
  • Compose all of the above information, login info, databases, processes into a continuity 
document to keep operations consistent, share with stake holders, and pass on to future individuals running social media and marketing to avoid future duplication of effort. Monthly monitoring & reporting of performance, conversion to be added monthly.

Professional Facebook Ad Management Services:

$500 + Ad Budget

  • Do initial Facebook Pixels setup on your site to be able to track conversions. Once set up, I will assist you in launching your ads, which includes writing the ad copy and setting up the campaigns and A/B tests.
  • I can help you to send visitors to your profile, get likes, and increase conversions on your website by managing and A/B testing your Facebook Ads. Recurring service is recommended as A/B testing will take some time but the service can also be booked as a one-off to set up Facebook Ad Campaigns.
  • I want you to be happy with the service. Compared to standard FB Ads services, I don’t put a limit to the amount of campaigns I can set up for you. In the past this has worked well for me and my clients. If I see that I am consistently spending more than 20 hours monthly on your ads, then we will have to reconsider the budget.
  • More Details:
    • Set up the campaign to target specific demographics
    • Put in place your daily or monthly spending budgets
    • Monitor and maintain your campaigns as they run
    • Work with you on tracking conversions and results
    • A/B testing different setups and monitor and optimize results with AdEspresso
    • Retargeting

If you are interesting in discussing the possibilities of handing over Monthly Social Media Management to Brand Dot Blog and one of our Certified Digital Marketing Professionals – schedule a 30 minute free consultation today: https://app.acuityscheduling.com/schedule.php?owner=12908103&appointmentType=2082768

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Dallas Fiverr Community Workshop

It’s time Doers. It’s time to stop dreaming about everything you thought you couldn’t fix about Fiverr. This Dallas Fiverr workshop is the time to materialize the solutions that have slipped off the tip of your tongue for months. It’s time to ask the masters firsthand how they maximize their time, energy and earnings with Fiverr.

Hosted by veteran doer, muah, Jena Apgar with the expert help of Graham of the Fiverr Community Team.

Plan to arrive and mingle from 11:30am-noon

Discussion from 12-1pm – I’ll cover the 2 coin sides of Fiverr:

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  • Seller Side: how I generated over $5,000 in revenue (after fees) sitting on my phone while feeding a newborn and rolled that into a thriving business that afforded me the ability to put 2 small children in an expensive Montessori and launch a full Marketing Agency
  • Buyer Side: How to maximize your output by outsourcing your needs to Fiverr sellers and what to look out for.
  • Plus answer a lot of the general questions you have about getting set up and actually using Fiverr
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We will wrap up around 1pm and leave 30 minutes for networking after the program.

More info posted soon! I plan to have some VIP swag bags and prizes to give away.

FREE to attend, but please RSVP through the Eventbright link so Fiverr will know you guys are coming and can send me enough swag for the VIP bags and prizes: https://www.eventbrite.com/e/fiverr-dallas-sellers-workshop-tickets-31899616612

If you can not go, still RSVP yes here on the Facebook Page! https://www.facebook.com/events/193732674440627/?active_tab=about

I will be filming the relevant education utilizing Facebook Live and will share the post here in the event for you to catch live and still ask questions during the event! I love Fiverr as an avenue for moms at home to generate extra income and I know it can be hard and expensive to find a babysitter. Don’t miss out!

Event to be held inside sponsor’s training space at Academy Mortgage near the Tollway and 635 in the iHeart Media tower. Parking is free underground. Address for your GPS is:

14001 Dallas Parkway
Suite 1200
Dallas, TX 75240

Huge shout out and big thanks to Mortgage Loan Officer, Randy Watkins, for hosting and providing the sweet digs.

Will you be joining us for the Dallas Fiverr Workshop? Let us know in the comments below!

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Why You Shouldn’t Hire a Professional Voice Talent for Your Project

You’ve built a killer explainer video and now you’re about to hire a Professional Voice Talent for your project. But wait, there are alternatives that will save you money and build up cool points with your audience.

1. You already spent thousands of dollars on the development of the project

With all the writing, filming, editing, and media buys, you really have no money left for the voice part. Plus, anyone can talk, so it’ll be easy to find someone with a nice voice who can read the words in a few minutes.

 

A professional voice talent pays attention to the details behind your message allowing it to stand out just as you intended. Whether it be a commercial, a video for your website or a training for your employees, a trained voice actor enhances the words you chose to convey your product and represent your brand.

2. A professional image and greeting when potential clients call your business isn’t that big of a deal

Go ahead and have the receptionist voice the entire phone tree. It’s okay that she sounds like a cross between a valley girl and Marge from The Simpsons… people can relate well to that. Plus, if you give it to Hot Sally in accounting who “has a nice voice”, this could so be your in with her.

 

Your phone greeting is your first impression for many people reaching out to your business. Don’t miss an opportunity to make a great first impression.

3. You love the authenticity

Quickly slap together a recording on your iphone – that’ll be good enough. those mouth noises, HVAC systems, computer buzz and room echo when your staff members record on a USB mic at their desks add to the true authenticity your company represents. Recording environment just isn’t that big of a deal…

 

A pro voice talent uses quality equipment, and excellent microphone, has a quiet treated environment designed for recording and has a clear voice.

4. You’re the Boss and it is all about you

As the owner of the business – who sounds like he’s eating a sandwich whenever he talks and never lost his thick Jersey accent – you need to be the star of the commercial.

 

A trained voice actor lets your message be heard and engages your audience without distracting with strange accents or mumbled words. You’ve gone to all the trouble to convey your message – why would you skip the step of making sure it is delivered with excellence so your listener can receive it well?

5. Professional voice actors sound *too* good

And they pronounce things funny (aka – correctly). Why spend money when you can have just “good enough?” The neighbor next door will do it for free.

 

Whether it’s the sound of your neighbor next door, a friendly employee or a polished authority, a professional voice actor has experience that allows them to be versatile to deliver the specific sound you need.

6. Because…. Every… One…. Loves… It…. When…. They…. Sound…. Like… A… Robot…..

You know that “I’m reading the lines” kinda read. You’ll sound clear, everyone will understand each word and that monotone 1980’s AI robot voice does wonders for your branding.

 

Sounding natural is harder than you think. Even for seasoned pros that talk for a living. The natural, talking to your friend, girl next door sound takes a lot of practice.

7. You will become addicted to our sunny personalities and professionalism and not be able to stop hiring us.

That can get expensive since they are PROS. You will no longer be able to pay your bills. They are that powerful.

In all seriousness, the only videos that you should be voicing over in house are the ones you are doing on Facebook Live – directly. Let a Professional Voice Talent handle the advertisements, explainer videos and phone lines. Your pocket book will survive and your branding will be fabulously represented. Huge shot out to Melanie Murphy for helping us with this post. You can see more of her on the Voice Over website: http://www.melaniemurphyvo.com

Have you worked with a Professional Voice Talent or tried the DIY method? How did it go? Let us know in the comments below!

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